A million years ago, ( early 90’s) when I was still a student at the Amsterdam University in Information Science, I bumped into a family of American tourist who asked me the way to the ‘Rijksmuseum’. I decided then and there that I would love to show ‘my’ Amsterdam and one of my favorite museums ( before […]
We interview customers, and then what? Now look at the data! Treat the answers of all the interviews as one batch. Review the answers, make it visual! Did you learn anything? Did you ask the right questions? Let patterns emerge and group similar findings together. Remember, explorative interviews will give you insights rather than clear […]
Your world view is not other peoples world view. We all see through our own beliefs and experiences.. Now we all sort of know this is true for people in other cultures or belief circles. What we forget is that this is true for everyone, especially those we expect to be in the same circle […]
I have been a mentor at Rockstart since the beginning. This year I am running the Lean customer development session in the Rockstart web/mobile track. Apart from giving workshops on experiments and the principles of customer development, the introduction of an experiment canvas, I also introduced weekly sessions with the startups called lean-mentor checkins. These […]
As tech startups start to disrupt markets where enterprises ruled for decades, the need for innovation becomes bigger. Some turn to me and ask; “-Can you help us do lean customer development.” “-Can you help us think more visually.” “-Can you help us be more like a lean startup.” “-Can you help us be more innovative.” […]
I am a mentor at Rockstart, have been for a while now. I love working with the enthusiastic startup teams. Apart from helping them with visual thinking and strategy, I am mainly a mentor in lean, giving sessions and workshops on Customer development. Here is a video compilation from one of these sessions.